Ever since Sammy moved to acquire 100% of Sega, I’ve been a bit worried. I mean, as a minority holder (22% last December), they could inject cash and sit on the board. At 100%, though, they’re pretty much driving the ship, and they seem hell bent on steering that ship into a black hole called the dying arcade market.
More disturbing evidence of Sammy’s incompetence surfaced yesterday, with the revealing of the combined company’s nasty new logo (above). I mean, what were they thinking? Maybe I’m missing something but that conservative green and blue thing doesn’t particularly scream out “wicked sick fun” to me. In fact, it looks more-or-less like a busted prop from chutes and ladders. Well at least the new logo hasn’t propegated yet. Enjoy the old one while it lasts:
Unsolicited advice to Segasammy: While I don’t necessarily condone it, you probably can get away with doing all sorts of stupid stuff if you keep Nagoshi happy. (Hint: He likes to drink and make wicked sick videogames…)



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