George Lucas is constantly seeking out new ways to get in your wallet — from his endless repackaging of the classic films to the soulless new franchise to the countless awful videogames, Georgie-boy sure knows how to get maximum cash for minimal effort by abusing the loyal. (Okay, so there were a few good Star Wars games.) Rather than building on the colossal goodwill created by his early work, Lucas seems content to piss it away by treating fans not as creative thinkers to be entertained but as a commodities to be exploited. Commodities not unlike those subjugated humans whose plight he so vividly depicted in his student film, THX-1138.
Included in the re-release of said film is a special memento: an earring. The very earring, in fact, worn by all the humans in his film; the earring that identifies them as a number, not a name; the earring that identifies them as interchangeable tools. Orwellian, don’t you think? Ironic, too, considering all indications are that Lucas have roughly the same view of his fan base as the machines had of the humans in THX. The message seems clear:
Buy my packaged and repackaged movies (Now with even more gelatinous Jabba!), play my brain numbing videogames, shell out more cash at the box office while I trot out shells of your favorite characters to humiliate themselves by spouting soulless dialog in scenes that lack any kind of drama. Oh, and wear this bar-coded earring so I can tell you apart from my other bitches!
Geesh! And I thought the Bill Gates nipple-ring was bad…
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