When you emerge from the subway at the corner of 125th and Lennox, your first glimpse of sunlight features the massive disembodied screaming heads of Sirs Duncan, McGrady, and Garnett. A monument to the modern NBA through the eyes of Adidas.
It’s good stuff, but one has to wonder how long a sneaker company can stick with a star like T-Mac, whose ridiculous skills just can’t seem to make those around him better. Last year, their answer was to poke a little fun at his team’s woes in Lessons 2. This year, the answer seems to be to sandwich the man between two bona-fide monsters and pray for osmosis.
What will it be next season? Will he end up a running joke like his cousin? Doubtful — the effort is there. Let’s hope, then, that Tracy and his team will give Adidas’ ad department a little more to work with before the season is out.