Geox ads freak me out. I mean it’s a great idea to have clothes that breathe and all, but these shoes appear to be forcibly expelling huge quantities of noxious with every single step. Note to Geox: Anyone who sweats enough to eject this amount of fluid from their feet has more problems than you can solve with a shoe. And they need to keep it in their shoes, too.
The approach is clearly working, though — Geox is super profitable compared to similar shoe companies. And they recently opened a 6000 sq ft store on Madison Ave. Apparently, pointing out that feet generate 100 liters of sweat a year pays dividends. Spray on.