South African Kawaii

Those who know us know we search out cute. Not that saccharine sweet Barbie + unicorns cute, but the kind of cute that’s got style. (Like, say, Meomi’s fabulous Octonauts.) And, honestly, the Japanese pretty much have that style on lock. They call it kawaii.

So imagine our surprise when, in a sketchy part of Cape Town called Woodstock, we found an art colony. And in that art colony, we stumbled into quite the cache of kawaii — cute culture African style. Meet Mü & Me.

Run by a two-woman team, the store is an unassuming space in a former biscuit mill. The inside, though, is bursting with personality — everything from t-shirts to postcards to wrapping paper to stickers to notebooks, each adorned with people and animals that mix just the right amount of cute and thoughtfulness. But what I love most about the characters is how representative they are of the many ethnicities that make South Africa so special. Mü is a colorful bird and Me is, well, you! Lovely stuff. We bought tons.

See more of our visit to Mü & Me and Woodstock on Flickr and visit the mothership yourself at

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