What is this? From this page you can use the Social Web links to save Feel the Funk to a social bookmarking site, or the E-mail form to send a link via e-mail.

Social Web

E-mail

E-mail It
April 21, 2006

Feel the Funk

Posted in: Wack

Geox ads freak me out. I mean it’s a great idea to have clothes that breathe and all, but these shoes appear to be forcibly expelling huge quantities of noxious with every single step. Note to Geox: Anyone who sweats enough to eject this amount of fluid from their feet has more problems than you can solve with a shoe. And they need to keep it in their shoes, too.

The approach is clearly working, though — Geox is super profitable compared to similar shoe companies. And they recently opened a 6000 sq ft store on Madison Ave. Apparently, pointing out that feet generate 100 liters of sweat a year pays dividends. Spray on.

Want more freakout? Watch a kid’s feet jump off and run away because of his raunchy kicks. For more on the (actually fairly interesting) company, check this brief history.

image grabbed from the geox mothership

Return to: Feel the Funk