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August 07, 2008

Bollywood: The Videogame

Posted in: Asia,Games

In India, Bollywood is king. You see it on TV, in stores, on the streets. So, I guess I shouldn’t have surprised me to find the Bollywood Playstation in Delhi. Love at first sight. (If only I could speak Hindi!)

The game industry in India is an interesting thing. Alongside the Bollywood box were a ton of titles for PS2, PS3, and Xbox 360. Wii, on the other hand, had just one slot in the rack, filled with just one trashy title: Alone in the Dark. Go figure.

It seems strange that Wii, which has done so well in Japan, wouldn’t have done at least passibly in the rest of Asia. One theory for India is that the culture is so IT focused (nearly 40% of jobs are in the sector) that specs rule, and certainly Sony and Microsoft are the ones wielding the big mips. That probably explains the Xbox 360 emblazoned with the mug of a Bollywood star being hawked on TV, too. (Where do I get me one?)

I’ve heard Bollywood games referred to as niche titles. But Bollywood is bigger than Hollywood in terms of tickets sold. And with growth close to China’s and a population set to pass them in short order, it’s only a matter of time before Indians start buying games; lots of them. More games with brown people on the cover? That can only be a good thing.

For more on the growing influence of Bollywood, see Hollywood goes Bollywood! And while you’re at it, rock out to some classic Dil Se and new school Singh is Kinng.


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